Senior UX/UI Designer with 15+ years in IT, bridging design, product strategy, and development to turn complex ideas into clear, usable solutions. I work across the full product lifecycle, from early discovery to launch, to design scalable, user-centered products that align business goals with real user needs.
Worked at Globant and OZ Digital Solutions, currently freelancing.
Transform abstract ideas into functional, useful products.
Intuitive digital experiences that users will love.
Web platforms that truly represent your company's vision.
Design focused on conversion, user retention, and business impact.
Understanding the core challenge, business objectives, and initial user needs to lay a solid foundation.
In-depth user interviews, surveys, and competitive analysis to uncover pain points and opportunities.
Structuring content and defining user flows with low-fidelity sketches and digital wireframes.
Crafting compelling user interfaces with attention to aesthetics, brand consistency, and accessibility.
Bringing designs to life with interactive prototypes for testing and stakeholder feedback.
Testing solutions with users, gathering feedback, and iterating for optimal performance.
Toghether we can:
Hey there!
I'm Hernan, a UX/UI designer with a broad background that spans visual design, product thinking, and UI development.
Working across these areas has given me a strong ability to break down complex problems and design practical solutions. Because I understand both the design and implementation sides, I approach products with a full lifecycle mindset.
I also integrate AI-assisted workflows into my process, allowing me to move quicker from concept to working interfaces and deliver thoughtful digital experiences.
Transform abstract ideas into functional, useful products.
Intuitive digital experiences that users will love.
Web platforms that truly represent your company's vision.
Design focused on conversion, user retention, and impact.
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