As co-founder of Kier Studio, a boutique design and development agency, I led the design and development of this high-conversion landing page using Figma and Next.js + Tailwind.

The design features modern, visually striking elements, strong CRO hierarchical structure, and is crafted to convey a seamless balance between cutting-edge technology and contemporary aesthetics.

www.kierstudio.com

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Role: Lead UX/UI Designer

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Muu sought to modernize its mobile platform for a very specific market: the buying and selling of livestock. The main challenge was transforming slow and ambiguous workflows that were frustrating users. I led the project to completely redefine the UX/UI, focusing on:

1. Flow Simplification: Shortening and making key processes more intuitive, such as publishing a batch of animals or managing offers.
2. Look & Feel Definition: Updating the UI to a modern, clean, and trustworthy visual identity that conveyed professionalism to users in the agricultural sector, improving usability and legibility in outdoor environments (field/farm).

The result was an application with a much clearer interface, which accelerated user decision-making and increased confidence in the platform.

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Website Design & Webflow Development

Project Overview

Teamie is a collaboration app designed to bring remote teams together. This project is an exercise to showcase the end-to-end process of creating a modern, responsive, and functional website—from initial design in Figma to full development in Webflow.

The goal was to build a marketing site that is not only visually appealing and on-brand but also powered by Webflow's powerful CMS for dynamic content, specifically for the blog section.

Tools Used

Design: Figma

Development: Webflow

CMS: Webflow CMS

Hosting: Free Webflow account

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Client: Asteriax, a women's clothing brand dedicated to inspirational designs featuring hopeful messages and empowering imagery.

Objective: To create a logo that visually embodies the brand's core concepts: femininity, delicacy, magic, and inspiration with a simple, modern elegance.

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Process:

1. Discovery: Focused on keywords: Feminine, Delicate, Hopeful, Magical, Inspiring, Simple.
2. Concept Exploration: Sketched concepts merging celestial motifs (a star, ax) with soft, organic forms to create a unique mark.
3. Refinement: Streamlined the chosen concept into a minimalist, custom wordmark. The integrated star symbol feels inherent, not applied, suggesting both magic and hope.
4. Application: Selected a gentle, modern serif font and a soft color palette to ensure versatility across clothing tags and packaging.

Outcome: A delicate and distinctive wordmark logo that captures the brand's inspirational and magical essence.

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Web landing page.

Overview

This short but fun web design project showcases a landing page for a unique Beer Hotel in Iguazú, Argentina.

While a smaller undertaking, it allowed me to seamlessly integrate principles of graphic design, marketing, and SEO into a compelling, attractive user experience. As my first venture into Webflow, it highlights this new tool in my skillset and my commitment  to bring any digital product designs to life.

Each section has its own weight, image-driven, but keeps the users interested enough for them to scroll down the whole page.

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Redesign Concept

Overview

Redesigned Berkley’s internal BDW Portal, a tool for assessing and improving data quality before analysis.

The project focused on modernizing the UI, enhancing usability, and streamlining error-fixing workflows.

‍(Only reached the design phase before cancellation)

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Key Achievements

• Modernized UI – Introduced a clean, dark-mode interface for better readability and reduced eye strain.
• Visual Status System – Implemented an intuitive notification system to highlight data issues.
• Improved Error Resolution – Redesigned the UX for seamless integration with the fixing tool, reducing steps to correct errors.

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Process

• Research & Analysis – Reviewed pain points in the existing system.
• Wireframing – Focused on simplifying the UI and data validation process.
• UI Design – Applied a modern, data-friendly aesthetic with clear visual hierarchy.
• Prototype and test - Project Aborted at this Stage.

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